Peter has over 30 years’ experience in the Irish marketing and communications business, working with some of the country’s largest agencies, including Aegis Media (Carat & Vizeum), Irish International and OMD Ireland.
Peter has also worked in a business consultancy capacity to a number of media companies, including INM, UTV, The Irish Times, JCDecaux and the National Newspapers of Ireland. He was CEO of Today FM, Ireland’s largest independent radio station, for four years to December 2015. In his tenure there, Peter helped to overhaul the station’s presenter line-up, rebuild its revenue base, grow its digital footprint and led the station to become National Station of the Year in 2014. He was also the driving force behind the launch of the Dublin alternative rock station, TXFM.
He has recently returned agency-side and taken the position of Chief Executive of content and connections agency, MediaCom Ireland, working with clients such as Coca Cola, Mars, Sky and Ryanair. He has been actively involved at industry level with the Irish Direct Marketing Association, the Institute of Advertising Practitioners in Ireland, as well as industry research bodies for the TV, radio and OOH sectors and a board member of the Independent Broadcasters of Ireland.