Louise Soye is a Client Director in Millward Brown. A Commerce and a Masters of Business Studies graduate of UCD, Louise is an experienced researcher. She started her research career working on the client side for the Dublin Airport Authority, before moving to Millward Brown. In 2001, she was recruited to Ipsos MRBI, before returning to Millward Brown in 2016.
Louise specialises in quantitative research, with a particular interest in the areas of Loyalty and Stakeholder Management. She has vast experience of working across all research methodologies and has a strong client portfolio in the telecommunications, retail, financial and transport sectors.