Caroline currently holds the position of Senior Account Manager in Vizeum, where she has worked for the past 5 years. Having completed a BA in Sociology from UCD, she then went on to complete a M.Sc. in Multimedia in DCU. Caroline worked for both a film production company and a tech start up before entering the world of Media Planning which she says gave her the ability to think creatively and push boundaries for her clients. Caroline has experience in media planning across both traditional and digital formats; specialising in media integration and media partnerships. Over her time in the industry, she has worked across a range of different accounts, some of which include; eir, RTE, C&C Gleeson, Burger King, Largo Foods, Tayto Park and most recently the Hailo to mytaxi rebrand.