Rory McDonnell is currently Global Vice President of Glanbia Performance Nutrition’s Insight and Analytics function based here in Dublin where he leads out consumer insight work on the Optimum Nutrition and Slimfast brands. With over 23 years industry experience, Rory has worked both agency and client side in the consumer research, insight and strategy space. Prior to joining Glanbia in March of this year, Rory headed up Bord Bia’s Thinking House as Director of Strategic Planning and Insight. In that capacity he was responsible for the creation of Bord Bia’s new three year strategy and management of team of insight specialists working exclusively with the food and drink sector.
A five time winner of research excellence awards at the Marketing Society, Rory has previously worked client side with Diageo as a Strategic Planner and agency side as an Account Director with Millward Brown Lansdowne, Mercator and for a number of years in his own consultancy ideaction.