Sarah has over 20 years’ experience working in marketing in both London and Dublin. Her experience is both agency and client side.
Sarah graduated from UCD (Politics & French) and then completed a postgraduate diploma in Business Studies in UCD Smurfit. Her early career years were spent at the forefront of digital marketing in London. She worked in the music industry, an industry whose business model was turned upside down with the arrival of Napster and other streaming services. While working in marketing at Virgin Records she was lucky enough to work with some of the most creative music and marketing talent in the world. Working with artists, using new tech platforms to build their brands, fanbase and create new revenue streams.
On returning to Dublin, she joined Huskies working on clients such as Guinness and Fáilte Ireland. Since joining Boys and Girls in 2016 as Business Director I have worked on fantastic award-winning clients across all industries. (Three, RTÉ, Screen Ireland, Energia, ŠKODA)
Sarah is a strategic brand marketeer and is passionate about great marketing and creative work and believes as an industry we have a job to do to drive the passion and grá for great work that delivers demonstrable results for businesses.