Pauline Murnin

Council Member

With over 20+ years of experience, working on both the client and agency side of our business, Pauline has an established track record for delivering commercial value using research and  insights and championing this discipline throughout the business; directly influencing and shaping performance assessment, strategy and outcomes.

Pauline’s current role with Uisce Eireann is to use research and insights to develop and inform corporate reputation development, communications’ strategy, stakeholder management, media, performance management and business strategy.  Partnering with key teams within the company we’ve integrated insights into all aspects of planning, strategy development and business evaluation.

Pauline has a strong commercial background in planning across the Irish and European financial service sector through work with Aviva Insurance.  On the research agency side with Lansdowne Millward Brown,  Pauline led projects in customer experience, brand strategy, product testing, pricing positioning, media monitoring, advertisement development, tracking and evaluation across a variety of sectors including financial services, media, leisure, FMCG, telecommunications and retail.

Pauline is committed to helping to continue to drive the research and insights sector forward into the future by keeping it at the heart of business decision making.

Pauline is a graduate from Belfast College of Technology and Liverpool Business School in Marketing and Production Management.