Laura is Joint Managing Director in JWT Folk. In her role, Laura is responsible for driving the strategic direction and growth of the agency with the leadership team.
Along with driving a number of initiatives such as new business and operational efficiencies, Laura has a very hands on approach in the agency leading on a number of the agency’s clients. Laura is passionate about helping brands engage with consumers and leading teams to the most culturally insightful ideas and ultimately creating work that delivers commercial return for her clients. She has a proven track record in driving business growth, brand transformation and developing & growing long-term client and industry relationships.