Shireen has over 10 years experience, both agency & client side, leading across the full marketing mix, and has helped to shape numerous brands both strategically and creatively.
As Head of Brand at Legacy, she is part of the executive board, championing the development of creative, multichannel, brand building campaigns, that assume nothing & explore everything, and is laser focused on delivering results. Prior to this role Shireen held other senior roles within the agency, including leading the Brand & Sponsorship division to double digit growth for both the team and for many clients, while providing clients with strategic guidance on how to execute and plan campaigns in a creative omni-channel way.
s Head of Brand Marketing and Sponsorship for LifeStyleSports, and Marketing Manager at Audi, she lead award winning teams across sponsorship, social, advertising, pr and brand. In addition to Legacy, her agency experience spans TBWA/Dublin, Atomic & KICK, leading accounts for clients including Energia, McDonald’s, Laya, ASICS ,Indeed, Dogs Trust, Dublin Airport, HSE, Bulmers & Miwadi to name but a few. She also worked as a marketing consultant for SMEs within design, retail and FMCG.
Shireen is a strategic marketer that believes in the effectiveness of creative multichannel marketing, and the power of ‘team’ in delivering campaigns that truly deliver results.