Anita is a forward thinking and enthusiastic dualist researcher who is committed to research innovation and developing new methodologies.
Having gained an English and Media Studies degree from the University of Ulster, and a Masters degree in Journalism from DCU, Anita worked as a journalist with the Irish Independent Newspaper before entering the world of market research in 2007.
In 2011 she joined B&A and during this time she has gained extensive experience across a number of sectors. Anita has also been heavily involved in research innovation and the development of new methodologies within B&A and brings this experience to the fore for her clients.