Iarlaith Corcoran

Council Member

Iarlaith is currently Managing Director at Opinions and formerly a Director at RED C and Head of Quantitative Research at OI Research. Before this he was Associate Director at Kantar Millward Brown and Services Manager at SPSS in Ireland. He has over 20 years’ experience in the industry and won a number of the Marketing Society Research Excellence Awards for projects with clients across various sectors.

He is currently a mentor on the Marketing Society Mentorship Programme and is a regular attender at society’s events. Since becoming Managing Director of Opinions, he has been the originator of various new approaches and products for quantitative research, many of which have already been utilized and embedded across his clients’ research programmes. Passion areas of Iarlaith’s include keeping on top of new forms of data analytics that are and will be relevant to his clients, everything to do with sport and sports sponsorship as well as trends and developments in the telecommunication and media space.