I’m an experienced strategic marketer with both commercial and brand expertise. Having recently completed an Executive MBA in UCD Smurfit (First Class Honours conferring this December), I am looking for my next personal challenge, but more importantly an opportunity to support fellow marketers in an increasingly complex and challenging landscape. I hold a senior strategic position as Global Brand Director in Irish brand WaterWipes, responsible for agency partners, strategy and activation across paid, owned and earned media, alongside medical marketing. I understand the tension between a brand driving growth and the challenge CMO’s face to secure the resources that power that growth. I more recently have worked with renowned econometricians Magic Numbers to further establish and demonstrate the causality of investment.
Starting my career in retail management, I moved into TV production, working across documentaries, advertisements and entertainment television. Securing a Bord Bia Fellowship in 2013 led to a spell in the Nordics before customer and senior trade marketing roles in Unilever, based in London, where my love of marketing was cemented.
I’m passionate about people development. Having had my second child during my MBA, my experiences have brought a greater understanding of navigating balancing family, career and personal development.