Emma is a Senior Insights Executive at Opinions Market Research. In 2021 she completed a BA in Drama and Spanish from Trinity College Dublin. She then graduated with a first class honours from the TU Dublin Marketing MSc in 2022, receiving first place in her course overall and for her dissertation on influencer authenticity, shew then got to present this research at the ESOMAR 2023 Congress in Amsterdam.
Emma has worked at Opinions since mid-2022 and has been working with both Irish and International clients on numerous research projects, qualitative and quantitative. She is passionate about the impact that market research can have on brand development, strategy and growth, and particularly interested in concept testing and advertising evaluation. She hopes to bring her experience, flare for creativity and love for all things marketing to the Future Council.