Máire McCarron is currently working as the Senior Research Lead in Bounce Insights. After completing her undergraduate degree in Law in UCD, Máire changed paths into marketing through the Marketing Development Practice programme in UCD Michael Smurfit Graduate Business School in 2020/21. Over the last three years, at Bounce Insights, she has supported pivotal research initiatives for prominent clients such as Diageo, Coca-Cola Hellenic, Tesco Ireland, and Costa GB. She is continually seeking ways to better understand their needs and provide impactful solutions. She is looking forward to working with the Future Council to help those starting out and in the early stages of their careers to empower them to make the best decisions for their careers.