Geraldine O' Leary

Geraldine O’Leary, a Psychology graduate from University College Cork, has worked in the advertising industry since graduation.  Agencies she has worked with include Brian Cronin and Associates, DDFH&B, Saatchi & Saatchi and Zenith Media. 

Geraldine joined RTÉ in 1997 as Manager Television Sales and was promoted to Director Sales and Marketing in 1999.   In 2003, she was appointed to her current role, Commercial Director RTÉ Television, and is a member of the RTÉ TV Board.  Her area of responsibility includes all advertising and sponsorship revenue on RTÉ TV, the latter which now encompasses Advertiser Supported Programming and Product Placement.  Increasingly, there is a requirement for solution selling for clients and she is actively driving 360 degree initiatives across RTÉ.  She is a huge believer in the power of relationships and believes RTÉ have a unique role in the market in this area.

Geraldine is a Fellow of The Marketing Institute of Ireland and Director of TAM Ireland and is a regular Chairperson/Speaker at Industry Conferences and Seminars.  She is a Board Member of egta(European Group of Television Advertising) which has over 100 members across Europe and meets regularly to focus on common challenges and opportunities across markets. She was the President of the egta Board from 2009 – 2011. Geraldine recently completed a Diploma in Executive Coaching with the Irish Management Institute.