Gemma Gilmore is a Board Director at Spark Foundry, part of Core, Ireland’s largest communications company, where she leads Growth Strategy and Client Partnership. Spark Foundry has been recognised by RECMA as the No. 1 media agency in Ireland for over ten years. With over 15 years’ experience, she has driven growth for leading global and Irish brands including Nissan, Mars Wrigley, Irish Distillers, Vhi Healthcare, ESB Group and Primark (Global). She currently partners with Mondelez, The Very Group, LiveScore, Windsor Motors and Emerald Park, ensuring commercially impactful and creatively ambitious marketing strategies.
Networking and relationship-building sit at the centre of Gemma’s leadership approach- skills integral to her remit in driving sustainable agency growth and strongly aligned to the Marketing Society’s commitment to community and the exchange of ideas. She previously served on the IAPI board for four years, chairing the FutureHeads committee and delivering a programme of high-impact industry events. She was also a recipient of the 2021 IAPI Female Futures Fund.
A passionate advocate for entrepreneurship, Gemma is a mentor with Endeavor Ireland, working closely with high-growth founders from companies such as Sculpted by Aimee, Gym+Coffee, Sprout, Therapie Clinic and Strong Roots. Endeavor’s network - chaired by The Edge and board directors such as Rosaleen Blair CBE- has given Gemma deep insight into the role of marketing in scaling ambitious businesses. She aims to bring this perspective, and world-class network, to the Marketing Society of Ireland.