Marie Collier is a strategic marketing communications and proposition manager with over two decades of experience driving customer-centric initiatives in the healthcare sector. Currently serving as Proposition & Marketing Manager at Vhi Healthcare, Marie has led transformative projects including the development and launch of innovative clinical services and facilities, shaping propositions that resonate with both customers and patients. Her expertise spans proposition development, brand management, customer journey mapping, and integrated marketing strategies.
Marie is recognised for her ability to envision the big picture and translate it into actionable plans that deliver measurable results. She excels at building strong stakeholder relationships and energizing cross-functional teams to achieve organizational goals. A passionate customer advocate, Marie has a proven track record of delivering award-winning campaigns and brand experiences that enhance engagement and loyalty.
Her leadership has contributed to significant milestones, including the successful rollout of Vhi’s 360 Health model and brand identity, driving growth in patient interactions and membership. Marie holds an MSc in Marketing Practice from Michael Smurfit Graduate School of Business and has earned multiple industry accolades for effectiveness and innovation. She thrives in dynamic environments where collaboration, creativity, and strategic thinking drive success.