Darragh has 15 years experience in marketing and specialises in integrating communications across digital and traditional media channels, with experience working across a variety of sectors including Food & Alcohol, Sport Sponsorship, FMCG, Tech, Public Sector, Entertainment and Financial Services. He has contributed articles to numerous media publications, judged industry awards and has spoken at conferences highlighting the importance of brand storytelling in a digital age. Darragh is a Director of Edelman UK & Ireland and leads the digital division in Edelman Ireland. This includes work for clients such as Mars, Irish Distillers, Coca-Cola, National Lottery, Danone, Visa, SSE Airtricity, The Westbury, Balfes, My Legacy, Pfizer, Roche, and Abbvie. Darragh also volunteers on the board of Triathlon Ireland and is passionate about aiding its continued growth.