Aoife began her career in marketing after finishing an academic career in NUI, Maynooth in 2012. Following a short period with Coyne Research, she joined RED C where she developed her market research skills as both a quantitative and qualitative researcher. She is currently an Associate Director with RED. With a natural love of people and brands she has worked successfully on a range of projects for brands including Applegreen, Newstalk, Heineken, AIB and Disney.