After co-founding the world renowned school Hyper Island (1995) – dubbed ‘the Oxbridge of Digital’ by Campaign Magazine – and digital service design agency Doberman (1998), David spent over 10 years in senior commercial and marketing leadership positions at Vodafone, including five years as Global Brand Director, responsible for Brand Strategy and Manifestation, where he worked on all major M&As and business, brand and culture transformations, opening up markets such as India, Ghana, Qatar, Romania, Czech Republic and South Africa and developing new marketing capabilities, with a focus on digital, in Europe and Australasia.
David is currently Head of Digital and Customer Innovation for Ulster Bank (RBS in Ireland), where he has launched The Bounce Innovation Programme, Agile way of working (for improving digital customer experiences)