Olga is a graduate of DIT and the Public Relations Institute of Ireland. She started her research career with the NOP group of companies in London. With over 25 years in the industry, she is a powerful strategic practitioner with a proven ability to influence outcomes. Olga believes absolutely in the power of storytelling and continuously looks for opportunities to communicate key insights in a short, succinct, and compelling way.
Within her current role, she has responsibility for the creation and management of a series of client events, under the ‘thought leadership’ heading. These have covered topics such as ‘fresh perspectives on brand equity measurement’, ‘harnessing the power of neuroscience’ and ‘maximising the effectiveness of multi-media campaigns’.