Cathy is an Associate Director with Behaviour & Attitudes. A graduate of NUI Galway, she earned a Bachelor of Arts Degree in English & Psychological Studies in 2005. Following this, she was awarded a Higher Diploma in Public Relations from the Irish Academy of Public Relations. After a five year stint in the motor industry, and one year teaching English in South Korea, Cathy joined Behaviour & Attitudes in 2013. Here she works as a dualist researcher, on both qualitative and quantitative projects, with a wide range of clients from a number of different sectors. She is particularly experienced in the areas of media, motor, finance and health.
She is a recipient of three Marketing Society Research Excellence Awards: Excellence in Qualitative Research, Innovation in Research Approach in 2016, and Product Innovation & NPD Research in 2018.