Maggie Matthews

Maggie (or Dr Maggie!), is a Research Director with B&A. She will bring International experience from her work as a Researcher and Innovation Planner time in the UK and other countries, having worked for Flamingo, TNS, and now in Behaviour & Attitudes. Her focus has been on positioning projects, consumer understanding and creative strategy development, working in close partnership with trends and semiotics teams to help shape strategy and drive growth.

She brings a unique perspective on Behavioural Science and its application to research. Her recent paper at AIMRO illustrated how we should embrace the ‘roots of insight’, and explore commercial linkages with the world of academia. She is propelled by a curiosity to understand what drives people. Maggie has a PhD in English and Cultural Studies from TCD (hence the Dr!).