Sarah has more than 20 years’ experience in Irish and international marketing leadership roles, working across the marketing mix. Sarah’s experience spans large global organisations including BlackBerry, Cisco and Diageo through to start-ups in the telco and technology sectors.
Based out of the UK for much of her career, Sarah spent 8 years with BlackBerry from 2004 building the BlackBerry EMEA organization and growing the BlackBerry brand during this time to become a number one brand in 4 EMEA markets and a top 10 brand across the region. Prior to joining BlackBerry in 2004, Sarah held a number of senior marketing roles in technology start-ups, culminating in a year with Cisco in 2003. Before moving back to Ireland in 2015, Sarah spent a few years consulting across a number of organisations including MTV, MusicQubed and a number of global network operators, developing strategies, tariffs and appealing propositions for taking music bundles to mobile phone customers. In 2015 Sarah took on the role of Head of Commercial & Brand for iD Mobile, before moving on to set up Pt78, a specialist marketing effectiveness consultancy in 2017.
Sarah graduated in Business & Economics from Trinity College, Dublin, gained a MSc in Marketing Practice from the UCD Smurfit Graduate School of Business and is a graduate member of the Marketing Institute of Ireland.