Sushmita has a Bachelor’s degree in Marketing and Communications from the University of Leuven in Belgium. Following this, her passion for advertising brought her to Ireland - she moved here to do Master’s in Advertising at DIT and successfully completed this in late 2018.
She believes that great ideas come from great insights. Great insights need empathy with a thorough understanding of consumers and this is where Sushmita’s expertise lies. Her current role involves the research and analysis of advertising and media campaigns. By joining the Marketing Society Future Council, she hopes to bring young professionals like her together and support them in their career growth.