Michael has been working in media for 14 years. He started his career in Carat working in both television and account management. He then joined MediaVest spending four years here before moving to MindShare. Michael re-joined MediaVest in 2009 as Deputy Managing Director. He sits on the board of Core Media, which is Ireland’s largest media group. In his time in the business he has amassed considerable client experience across all sectors, including Aviva, Brown Thomas, Dunnes Stores, Electric Ireland, Heineken, Kellogg’s, Mars Ireland, and O2. This year, Michael sat on the IAPI committee that responded to the BCI consultation on the Children’s Advertising Code.