Graduating from Maynooth University with an MSc. in Strategy and Innovation, Lisa has worked in marketing communications for over 6 years. Her current role as Marketing Communications Manager in Bord Gáis Energy focuses on the implementation of highly targeted online and offline strategies to acquire and retain customers. Lisa is also responsible for increasing brand awareness through ATL and BTL communications as well as PR and events. Before this, Lisa kicked off her career in a 360-marketing role for an FMCG start-up. She then moved to Electric Ireland working across a number of different areas including B2B, B2C and sponsorship. Lisa would consider herself as results-orientated with a wide range of practical experience.