Rachit Tibrewala is a Market Research Specialist with Electric Ireland and has 4 years’ experience in the Market Research Industry. His current role focuses on identifying opportunities for business growth and deploying customer research and insights to identify areas for improving customer experiences and satisfaction. A graduate from UCD Michael Smurfit Graduate Business School with an MSc in Marketing, Rachit previously worked with RED C Research & Marketing where he worked as a quantitative researcher with a wide range of clients across different sectors such as Utilities, Banking & Finance, Telecoms & Tourism.