Ian is a proven marketing leader with excellent balance between strategic and executional skills. He has 20 years of experience working across a broad set of industries, in the Irish market and international markets.
He is an end-to-end marketer, multi-disciplined with a specialism in connections planning, skilled at taking ideas to action. He knows marketing plans deliver sustainable profit growth when they are grounded in the reasons why people do things, and are consistently measured against real business outcomes.
He is data-driven and media savvy, and helps businesses to structure marketing teams, build the right capabilities, and cut waste, in building true integrated plans.