David Cullen


David has worked in the world of insight and research for over 20 years, since graduating with an MPhil Research from TUD and a BSc. In Management from Trinity College Dublin and he holds an MII (Grad).  He has held senior positions with a number of research agencies, including as Managing Director of OI Research, which he founded and Joint Managing Director as RED C.  Prior to this David worked in senior positions in Kantar Millward Brown and the statistical software company, SPSS.  More recently David has established the strategic consulting firm Bayes and Becker, which has been operating successfully for the past 4 years, and has recently acquired Opinions Market Research which has since been experiencing significant growth with David operating as its CEO.   Finally, David is also a recently accredited AIBF Thought Leader (Research and Strategy), a contributor to UCD Michael Smurfit Graduate Business School and has served as Programme Director for Maynooth’s MSc. Design Innovation (Food) Programme.

So, having successfully established a number of successful insight businesses and having been involved at a senior level in larger agencies, I feel that I can add something different to the society in the areas of innovation, entrepreneurship and business consulting.