Rawaa Shami

Council Member

As the Insights & Planning Specialist within Bord Bia, Rawaa works with a multitude of clients so that insights is embedded in their culture & central to their decision process. She helps them by determining their research needs, consulting on the best approach & ensures outputs deliver clear actionable recommendations, to help clients make smart decisions.   

As part of this role, Rawaa works with a number of MR agencies in Ireland & worldwide, allowing her to tap into new ideas, techniques & the latest innovative research solutions. Prior to Bord Bia, Rawaa was working agency-side in the UK for 7years, where she worked with consumer & healthcare brands. Her dedication to delivering impactful insights saw her team Highly Commended in the 2019 BHBIA Best Business Impact category, where the research findings reshaped a brand’s strategy.

Beyond conducting research, Rawaa is also passionate about tackling challenges within MR to further its effectiveness. Using innovation, her previous role included developing a gamified offering, focused on increasing survey engagement, delivering more reliable data & consequently better insights.

Rawaa truly believes powerful research can shape brands, drive business growth & would embrace the opportunity to be part of advancing the industry in Ireland with her peers.