Róisín is currently the Head of Advertising including digital, social and brand for Ulster Bank Ireland. A DIT Marketing Graduate, Róisín has over 15 year experience working in the marketing communications industry. Róisín has experience working with both Irish and Global clients implementing through-the-line campaigns having worked in Dublin and London during her time in creative agency. During her 6 years as Client Service Director with Guns or Knives (part of the Rothco Group) she lead some of the agencies most awarded campaigns including the global launch of Hailo and subsequent rebrand to mytaxi, Heineken Ireland and Samsung to name a few. In 2017 Róisín moved brand side taking on her current role with Ulster Bank where she has added strong stakeholder management and commercial acumen to her strategic and creative skills. Having worked both as an agency lead and a client, Róisín is a strong believe in the power or creativity and an advocate for collaborative working relationships to drive commercial results.