A native of County Fermanagh and a Marketing Graduate from the University of Strathclyde in Glasgow, Mark has over 10 years’ experience in FMCG and Alcoholic Beverages industries.
Currently a Marketing Manager with HEINEKEN Ireland, Mark leads the iconic Heineken® Brand as it looks to strengthen it’s market-leading position within the Irish alcohol industry. He is responsible for the development of both Heineken® & Heineken 0.0%, across all ATL & BTL platforms.
Prior to working at HEINEKEN Ireland, Mark started his career working in the UK across much loved consumer brands such as IRN-BRU, Orangina & Rockstar Energy Drink – before joining HEINEKEN UK in 2015, playing a pivotal lead role in accelerating the growth of Birra Moretti – the UK’s fastest growing Beer brand of the last decade.
Mark has a proven track record of delivering sustainable, long-term business growth and building brands through meaningful campaigns. He is particularly passionate about the power of building great teams – both internally and with agency partners – to deliver world class programmes underpinned by true consumer insight and creativity at every touchpoint. Mark hopes to bring the same passion into the Marketing Council to contribute to raising the profile of our industry in Ireland.