Ciara has 15 years experience in the market research industry and works as a Director with RED C Research. She is a graduate of DIT Marketing and holds a masters degree in MSc Marketing Practice from the UCD Smurfit School. She also recently completed Mark Ritson’s Mini MBA programme to add further knowledge to her already comprehensive understanding of the marketing landscape.
Ciara’s specialisms include Advertising & Brand Research where most recently she has helped brands grow through development of Distinctive Brand Assets and Category Entry Point insight programmes, plus working on the importance of attention in advertising impact, and has been lucky enough to work with specialists in the field including Peter Field and Karen Nelson Field. Ciara also leads the Customer Experience side of the business at RED C, delivering best in class voice of the customer programmes to clients around the world.
Ciara is passionate and enthusiastic about using market research insight to grow brands both in Ireland and internationally. She gets a buzz from working with clients and colleagues alike, exchanging views and ideas on new technologies and techniques and how these can best be harnessed to provide real insight.