Jennifer Hyland


Jennifer is a Director at Edelman leading a number of award-winning, integrated accounts including Unilever, Deep RiverRock, Mars and Pfizer. Jennifer works with the leadership team to develop the agency strategy both at a local and international level and is passionate about the value of delivering insight-led, evidence-based creative solutions to client’s business challenges. 

Jennifer has over 9 years experience in the communications industry and has worked in Edelman since 2013 delivering strategic advice to clients through an integrated approach across insight, planning, strategy, creative and digital and is focused on leading an offer that has its heritage in storytelling and puts the audience first to deliver real impact. Passionate about the power of creativity for brands and businesses, Jennifer represented Ireland as a Young Lion at the Cannes Festival of Creativity in 2017. Jennifer has an keen interest in the Food & Beverage sector and sits as the Ireland lead on the Edelman EMEA F&B team, knowledge sharing and working with other markets to build trusted connections among people, brands, business and institutions in the sector.

Jennifer graduated from Dublin City University in 2013 with an M.Sc. in Digital Marketing Management and also holds a B.A in Communications Studies from Dublin City University. More recently Jennifer returned to TUD to complete the CPD in Creative Thinking in Creative Commercial Communications.