Áine McGivney is a Brand and Comms Specialist in Accenture Interactive and has 5 years’ experience working in the marketing industry. After graduating from UCD Michael Smurfit Business School with an MSc in Digital Marketing, Áine started her career as an account executive in a digital and branding agency, iZest Marketing Group. She continued her career in New York in a PR & Digital agency, Sunshine Sachs, where she worked across their digital and social team. Here she developed and executed comprehensive communication strategies from social media calendars to social strategies for client events, to campaign focused media strategies. When she returned home to Ireland, she began working for Mediaworks as a Digital Client Manager where she worked on digital partnerships, social, search, programmatic planning, and implementation. She finally moved into a more consultancy-based role in Accenture Interactive, leading the digital partnerships on the marketing performance team.