Michael Dargan is currently a Client Manager in Zenith Ireland, part of Core, with 1 & a half years’ experience in media planning & buying. He returned to the industry after briefly stepping away to complete an MSc in Digital Marketing at Dublin City University in 2021. This is following on from completing a bachelor’s degree in Marketing, Innovation, & Technology, also from DCU. Both achievements reflect a passion for learning about exciting and innovating technologies, and how to drive effectiveness and success in marketing using such.
Michael’s role focuses on designing and executing solution-focused paid media plans in response to briefs from clients/brands. He has worked across multiple national and international brands within the FMCG, alcohol, technology, motor, & insurance sectors.