Colm is Senior Research Executive with RED C Research and Marketing with over four years’ experience in market research. Colm works heavily on political polling as well as doing private work for clients across the aerospace, finance, FMCG, charity, tourism and tech sectors. Colm holds an MA in Philosophy from TCD as well as a certificate in Data Analytics from UCD. Colm’s main interests are in understanding and predicting consumer behaviour through the lens of the most cutting-edge statistical techniques grounded in quantitative studies. Some ongoing research interests include consumer confidence in the economy, trends towards sustainable living and shifting political and social attitudes.