Taking a culture first approach to driving greater relevancy.

At this event, we will look beyond youth culture and discuss what it takes to stay relevant in a world where audiences are evolving at the speed of culture and where customers are now more in control of advertising than every before.  Global leader brands are increasingly taking a culture first approach in order to build deeper resonance and relevancy amongst audiences and the goal of  this session is to help us not just understand why but how.

OUR SPEAKERS:

• Mark Brennan, Head of Marketing, Allianz Ireland
• Michelle Spillane, Marketing Director, Paddy Power

Venue: Dentsu, Two Haddington Buildings, 20-38 Haddington Road, Dublin 4, D04 HE94
Time: 4.30pm - 6.00pm
Tickets: €30 Members €60 Non-Members