Taking a culture first approach to driving greater relevancy.
At this event, we will look beyond youth culture and discuss what it takes to stay relevant in a world where audiences are evolving at the speed of culture and where customers are now more in control of advertising than every before. Global leader brands are increasingly taking a culture first approach in order to build deeper resonance and relevancy amongst audiences and the goal of this session is to help us not just understand why but how.
Venue: Dentsu, Two Haddington Buildings, 20-38 Haddington Road, Dublin 4, D04 HE94
Time: 4.30pm - 6.00pm
Tickets: €30 Members €60 Non-Members