October 22, 2020

An Analytical Toolkit for CMO’s -‘The questions every CMO should ask their analysts but are too afraid to ask’.

For so long Marketing and Analytics have battled with the Artist versus the Scientist. With so much changing globally, every CMO needs to ensure that their approach to analytics is robust - that they’re asking the right questions of their analytical teams, and  are pushing teams to extract the maximum insights from their data.    

So what are the really salient questions we should be asking to inform better decision making?

In this latest Community Circle Series,  we’ll explore the key questions a CMO should be asking across the customer’s life cycle, that will help inform data driven decision making and commercially viable strategies to manage customers. 

We’ll talk to Catherine Lonergan former MD of Eir Sales & CLV and currently founder of CLR Consulting. Catherine is a seasoned practitioner who has consolidated deep domain expertise in retention and customer life cycle management throughout her career. She will help demystify analytics and data science and arm CMO’s and marketers with an Analytical toolkit that will empower them to ask the right questions to improve decision making.

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