Inspiring Event Speakers
Discover a platform for Marketing Professionals to enjoy and participate in relevant, engaging and insightful topics.
UPCOMING EVENTS
Networking
Networking is at the heart of The Marketing Society of Ireand and is something that our members value highly.
JOIN TODAY
Join Today
The Marketing Society of Ireland exists to build a vibrant, inclusive marketing community, empowering brave marketing leaders and showcasing their success in driving growth for their organisations.and brands.
JOIN TODAY
Research Excellence Awards
Marketing Society’s Research Excellence Awards honour those who have excelled in Irish Market Research
FIND OUT MORE.jpg)
Lepere Elevate Award
This annual award recognises and rewards academic excellence in the field of Marketing and celebrates the future leaders of the industry.
NEXT EVENT
March 27, 2025
The Attention Myth: Debunking What You Think You Know
The fact that attention is critical in modern marketing is not new news. In 2020, Karen Nelson Field released 'The Attention Economy', and it took our creative industry by storm.
Now, five years on, we're looking to debunk some of the biggest myths that still exist surrounding attention in marketing. In a world where we are still being challenged on making ads shorter, more 'snackable', and 'eye-catching', we need to remind ourselves of the fundamentals of what truly captures consumers' active attention, where there is room for more passive attention, and how to balance both to ensure you're optimising your creative & your budgets.
For this event we will be hearing the point of view from a media lead - who is tasked with buying the most efficient attention possible, from an experience strategist - who needs to find a way to codify what captures consumer's attention, and from a creative director - who is constantly finding new ways to capture consumers' attention.
Jonny Boyle, Director of Brand Experience, FUEL
Jake O Driscoll, Creative Director, Boys & Girls
Gemma Teeling, Managing Director, PHD Ireland
VENUE: FUEL, 11 Camden Street Lower, D02 FW54
TIME: Refreshments 4.30 pm, Speakers 5.00 pm - 6.00 pm
TICKETS: Members €30, Non Members €60
December 01, 2025
Upcoming Track Events 2025
- Focus on Creativity: 27th March. Brought to you in association with Publicis Dublin
- Focus on Culture: 24th April. Brought to you in association with Allied Global Marketing
- Focus on Experience: 29th May. Brought to you in association with Red C Research & Marketing
- Focus on Insights & Trends: 26th June. Brought to you in association with Ipsos B&A
- Focus on Creativity: 27th September. Brought to you in association with Publicis Dublin
- Focus on Culture: 23rd Oct. Brought to you in association with Allied Global Marketing
- Focus on Experience. 13th Nov. Brought to you in association with Red C Research & Marketing
Ensure you are signed up to Marketing Society newsletters and emails to hear about upcoming events
Register interest View all events
MEMBER BENEFITS
The Marketing Society of Ireland is a central hub for our members, creating a culture for smart marketers to be better equipped and prepared to succeed in today’s business world
Find out moreEvent Archive
Irish Marketing Forum 2021
We bring leading marketing experts from Ireland and international markets to our members to discuss and debate the challenges that marketing faces in Ireland. A video of each talk is available for members to view following each event.
Find out more
About
Marketing Society of Ireland
The Marketing Society is one of Ireland’s most influential drivers of marketing knowledge in the Irish business community.
Find out more
