Events

The Marketing Society provides a forum to keep marketing professionals up-to- date with developments in marketing and market research. Founded in 1970, The Marketing Society of Ireland draws its expertise from the full spectrum of marketing disciplines, reflected in its membership.

Next Event

April 24, 2019

Have We Hit 'Peak Retail'?

Price: €50.00 - €70.00

Join us on 24th April when David Berry, MD of Kantar Worldpanel will help set the context for the state of the market currently and how it has been trending. David will be joined by a panel of retail experts including Fiona Heffernan (An Post), Gordon Newman (Lifestyle) and Richard Guiney (DublinTown) and Cormac Long Tesco to discuss the challenges and opportunities in this sector. Our speakers will cover a range of the hot topics that retailers of all types are now facing · The challenges for all operators now · Changing shopper behaviours · The rise of online · The rising cost of rents · Who's bucking the trend? · Irish vs international chains · Does ‘Buy Irish’ mean anything anymore? · The future of premium, what’s ‘worth paying more for’ particularly amongst younger shoppers? · Decline of the shopping ‘space’, i.e. megastores, shopping centres. · What sustainability looks like and the challenges ahead. David is an experienced market researcher, with almost twenty years in the industry working across Kantar brands in the UK & Ireland. David now leads the Irish business of Kantar Millward Brown and Kantar Worldpanel and is dedicated to helping brand owners, retailers and government bodies create the best possible service for their customers. A graduate of Cardiff University, David has lived in Ireland for more than 10 years and is an expert in understanding consumer and retailer trends, regularly featuring in business and consumer press.

May 02, 2019

The Marketing Bar

Price: €15.00

Welcome to the inaugural Marketing Bar - an informal after work meeting for members and friends of The Marketing Society of Ireland. Join us for drinks, industry gossip and a short chat with a Secret Guest which will be announced on the day. This event is FREE to Members of the Marketing Society of Ireland who may bring one guest FOC Non members pay €15 euro plus booking free

May 23, 2019

Applying Behavioural Science: Nudging Change Among Customers, Employees & Organisations

Price: €50.00 - €70.00

Guest Speaker: Scott Young, CEO of BVA Nudge Unit UK Behavioural science is a major emerging trend in the worlds of insights, design and marketing, which has been popularised through best-selling books (and Nobel Prizes!) of leading academics Richard Thaler (“Nudge”), Dan Ariely (“Predictably Irrational”) and Daniel Kahneman (“Thinking Fast and Slow”). But how can as “System 1 /System 2 Thinking” “Irrationality” and “Social Norms” be applied to marketing and management? - How should this new learning influence and complement existing research and marketing efforts? - How can behavioural science principles be applied to “nudge” changes in customer or employee behaviour? - Which issues (and challenges) represent the best opportunities to apply behavioural science tools? In this session, Scott Young (the CEO of BVA Nudge Unit UK) will first share several key principles and learnings of behavioural science, along with case studies from recent initiatives. Then, he will lead participants in an interactive session, which will help them identify opportunities to apply behavioural science in their roles and organisations. Scott Young is the CEO of the BVA Nudge Unit – UK and a Senior Vice President of the BVA Group. He assumed these roles after 20 years leading PRS (Perception Research Services) and later PRS IN VIVO, a Top-25 global shopper insights agency serving clients such as Unilever, Colgate and Pfizer, among many others. Scott is the author of two books – Winning at Retail and Starting with the Shopper - and he frequently speaks at Insights, Marketing and Design industry events and guest lectures at MBA programs (including Wharton, Northwestern and Notre Dame). Scott is passionate about finding “win-win-win” opportunities (that benefit companies, consumers and society) – and in applying behavioural science to help individuals and organizations make better decisions and adopt healthier, more sustainable habits. Scott is a graduate of Duke University and the Kellogg School of Management (MBA) at Northwestern. He lives in London with his wife, son and a very big Bernese Mountain dog!