Never Just a Drink - How Irish Drinks Brands Build Distinctive Identity

Join us for a live panel discussion and Q&A with some of Ireland’s most distinctive drinks brands —Murphy’s, Redbreast, Frank and Honest, and All About Kombucha — as we explore what it really takes to stand out and stay relevant in a crowded market.

From heritage storytelling to innovation and craft, each brand offers a unique approach to building loyalty, shaping identity, and resonating with consumers. This is an interactive session for marketers, brand builders, and FMCG professionals who care about quality, consistency and brand character.

SPEAKERS

Heather McAree Brand Manager, Stouts at The HEINEKEN Company

Seán Noonan Marketing Manager, Whiskey Portfolio, Irish Distillers

Emma Brennan Marketing & Design,  All About Kombucha

Claire O’Grady Marketing Manager, Frank and Honest

The panel and Q&A will be hosted by The Marketing Society’s Cathy Cullen.

Date: Tuesday 7th October 2025 
Time: 4.30pm networking & refreshments, 5pm panel event, 6pm drinks in Kiln 
Venue: Heineken Cork, T23 VF78
Tickets: €30 Members €60 Non-Members