Sound Thinking: Creativity in Audio Marketing

Join us in-studio for an inspiring evening with the Marketing Society of Ireland, where creativity meets sound.

In Headstuff’s podcast studio, we’ll consider how audio is reshaping brand storytelling, marketing strategy, and audience engagement. Hear from industry leaders Rich Williams (A Million Ads), Joe Ó Conghaile (Chadwicks Group), and Conor Reid (The Podcast Studios) as they explore the power of audio in building brands that resonate. Whether you're in creative, strategy, or media, this is your chance to tune into the future of audio marketing.

SPEAKERS

Conor Reid is Head of Podcasts at The Podcast Studios, a podcaster, producer, and published author, with a PhD in English. He hosts the award-winning Words To That Effect and recently launched the Victorian Gothic audio-drama, The Greatest Matter. With over a decade of teaching experience, Conor helps creators craft compelling stories. He’s edited podcasts for Met Éireann, Aldi, SEAI, Chadwicks, ILF Dublin, and Trinity College Dublin. Beyond production, he leads workshops, consultations, and podcasting courses, shaping Ireland’s audio landscape with creativity and expertise.

Joe Ó Conghaile is Digital Communications Manager at Chadwicks Group, Ireland’s leading builders’ merchants. He drives digital strategy across top brands like Chadwicks, MacBlair, and The Panelling Centre, leading campaigns in online advertising, social media, video, and eCommerce. Since 2013, Joe has built deep expertise in digital engagement, brand growth, and online sales performance. His strategic approach blends creativity with data-driven results, positioning Chadwicks Group at the forefront of digital innovation in the construction sector

Rich Williams is Commercial Director at A Million Ads, leading dynamic audio campaigns across markets from Ireland to India. Over the past four years, he’s partnered with top brands like Diageo, McDonald’s, Coca-Cola, and Vodafone to deliver data-driven, creative audio experiences. Previously, he built Bauer Media’s UK programmatic audio team and held senior roles at Sky and Innovid. With 15+ years in media, Rich blends commercial acumen with a passion for technology and storytelling—making audio one of the most engaging channels in today’s media landscape.

DATE: Thursday 25th Spetmeber 2025
TIME: 4.30pm - 6.00pm
VENUE: Headstuff, 14a Magennis Place, Dublin 2, D02 F5P6
TICKETS: Members €30 Non-Member €60