As 2020 approaches, The Marketing Society of Ireland and Bord Bia will examine the key consumer trends that will impact consumer behaviours in the coming year, and explore how innovation will be an important growth driver during the uncertain times ahead.
The event will focus on three principle areas health, sustainability and changing consumer identity, outlining the key challenges and opportunities that the food and drinks industry will need to consider to ensure continued and lasting brand relevance for the consumers of tomorrow.
Keynote speaker, Grace Binchy, Insights & Trends Specialist, Bord Bia, will share insights, trends, learnings and best practice ahead of a panel discussion with industry experts to include:
Alex Barry, Head of Insights and Analytics, Musgrave Retail
Nicola Weldon, Marketing & Category Director Kerry Foods
Shane Hammill, Strategic Projects Manager, Bord Bia.