Harnessing Signals for Change

Join us for an exhilarating session themed "Harnessing Signals for Change", where we're thrilled to present a lineup of noted speakers. Each brings their unique insights and valuable foresight into the ever-evolving world of consumer trends, retail strategies, and workplace dynamics. This event is a must-attend for those who aspire to stay ahead of the curve, understanding and leveraging the signals of change in consumer behaviour, retail innovation, and workplace flexibility.


  • Grace Binchy, Trends & Insight Specialist, will present the updated Cultivate Programme, a collaborative effort by Bord Bia and Canvas 8. This comprehensive resource, developed from over 33,000 research signals, case studies, and global insights, aims to navigate the labyrinth of rapidly changing consumer trends.
  • Sharon Yourell Lawlor, a highly acclaimed Shopper and Retail strategist, recognised as one of RETHINK Retail’s Top Global Experts in 2023 and 2024, and co-author of the Sustainable Irish Retail Action handbook. Fresh from the NRF conference in New York, Sharon will unravel the latest trends shaping the modern retail landscape, highlighting the impact of evolving shopper expectations and groundbreaking technologies.
  • Una Herlihy, Co-Founder of Indie List, will delve into the significance of flexibility in the workplace. She will explore the burgeoning trends in independent working within Ireland's marketing sector, shedding light on the increasing preference for flexible, independent working arrangements.

P.O Box 58, Bray, Co.Wicklow.
Tel : 01 276 1995
Mail : info@marketingsociety.ie

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