From CMO to CEO: Why Marketing Matters

Proving the power and impact of marketing as a business growth driver is a key requirement in today’s C-Suite. The Marketing Society of Ireland is proud to bring together two of Ireland’s leading business figures, Carolan Lennon, CEO of Eir and Kevin Donnelly, MD of Britvic Ireland along with Mary Lambkin-Coyle of UCD School of Business, for our high profile members event in May.  

Having both earned their stripes as CMO’s earlier in their careers, Kevin and Carolan will share their unique perspectives and words of wisdom on selling the success of marketing at C-Suite and board level to underline the real business value of our industry. Professor Mary Lambkin has written extensively on the role of marketing at board level.

 Our speakers: 

Carolan Lennon is the newly appointed CEO of Eir and the first female CEO of the telecoms group. In her prior role as Managing Director of Eir’s networks and wholesale division, Open Eir, she oversaw the installation, control and roll out of Eir’s networks and broadband infrastructure across Ireland. She has held a number of senior roles in the telecommunications and technology sectors, including consumer director and marketing director at Vodafone Ireland.

 Kevin Donnelly, Managing Director of Britvic Ireland, has over 25 years commercial and marketing experience in the food and beverage sector spanning senior roles with Britvic, Dairygold, Unilever Foods and Lever Brothers Ireland. A former Marketer of the Year due to his success in revitalizing iconic homegrown brands MiWadi, Ballygowan and Club, Kevin’s commercial expertise and focus on innovation has steered Britvic to its market leading position in Ireland today. Britvic Ireland is part of FTSE 250 listed Britvic plc, a leading branded soft drinks businesses in Europe.

 Mary Lambkin-Coyle is Professor of Marketing in the UCD School of Business where she teaches undergraduate and postgraduate courses and is involved in a range of research projects into marketing strategy.  She has written extensively on the role of marketing at board level in academic journals and writes marketing commentaries of contemporary interest for professional publications. She has served as Head of the Marketing Group, as Dean of the UCD Business School and as a member of the Governing Authority of the University.

 Registration: 7.30am. Refreshments will be served

Eventbrite - From CMO to CEO: Selling the Success of Marketing

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