Peter Field on Marketing Effectiveness in the Digital Era
This event is Free & Exclusive to Marketing Society Members only.
Join Peter Field and the Marketing Society as we examine Marketing Effectiveness in the Digital Era. This is a unique and exclusive opportunity for Marketing Society members to hear from one of the foremost global speakers on effectiveness as he unpacks the critical issues facing marketing today.
20 years on, the digital revolution has brought many benefits to marketers. But all is not well in marketing. Peter Field presents his findings from a new IPA Effectiveness Databank study. He will discuss what has, and hasn't, changed in terms of marketing effectiveness and how many have been misled. He will also challenge the explosion of short-termism in marketing and how it has resulted in declining effectiveness.