Transitioning from Trends Forecasts to Future Scenarios

In this era of rapid and dynamic change, it has become crucial for us to proactively identify and seize opportunities in any potential future scenario that may unfold. Now is the time to explore these future possibilities, so that we can confidently embrace change whenever it arises.

At this event, we will explore how Kerry, one of the world's leaders in taste and nutrition innovation, is navigating this uncertainty through a dynamic foresight framework to ensure they are prepared for volatility and shape a more inspiring food landscape and nourishing future for society.


We have a stellar lineup of inspiration from Kerry and Kantar Consulting, who will discuss their journey spanning from discovering future signals of change and developing plausible future scenarios to informing future-focused action in their organisation. Creme Global will cover the significance of monitoring indicators through advanced analytics, large machine learning and AI to help dynamic thinking and changes to scenarios.


Fiona Sweeney, Senior Strategic Marketing Director for Kerry, will share insights into Kerry's transformative journey and how their dynamic foresight framework has effectively grasped critical uncertainties, horizon scanning and systematic change understanding. She will delve into how this approach has enabled Kerry to create powerful scenarios that foster evolution and inspire their vision for the future.


Meredith Smith, Director of Futures & Innovation at Consulting by Kantar, will captivate the audience with an illuminating exploration of the intricate mindset behind scenario thinking. She will share compelling insights into the evolution from mere trends analysis to the realm of future scenarios, unlocking new dimensions of strategic foresight and empowering companies to navigate the complexities of tomorrow with unrivalled confidence.


Additionally, we will hear from Cronan McNamara, founder and CEO of Creme Global, who will enlighten us on the boundless opportunities that arise from harnessing the power of AI and machine learning. His insights will shed light on how businesses can not only embrace transformative change but also remain at the forefront of productivity, gaining a decisive competitive advantage in the process.

To bring these concepts to life, we will engage in an interactive walk-through of one of the scenarios, providing a carousel of future provocations for your business. Furthermore, we will explore how machine learning can help keep these scenarios dynamic, adaptive, and relevant.


VENUE: Dentsu, Two Haddington Buildings, 20-38 Haddington Road, Dublin 4, D04 HE94
TIME: Registration & Refreshments 4.30pm. Speakers from 5.00pm - 6.00pm
TICKETS: Members  €30 Non Members €60

P.O Box 58, Bray, Co.Wicklow.
Tel : 01 276 1995
Mail :

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