Build it and they will come - can brand experience really build brand?


As consumers are increasingly bombarded with messages from all around them – it has become more difficult than ever for Brands to cut through and drive meaningful engagement with their audiences. 
At this event, we will look at how some of Ireland’s best loved Brands approach Consumer Engagement as part of their Marketing Plans – and how they ‘marry-up’ live experiences to connect with consumers in a meaningful way, alongside amplifying these experiences through 360° amplification to reach an even broader audience.

We have a stellar line up of speakers from Three, HEINEKEN Ireland and LiveNation to share how they develop their plans, how they work with key partners and the mindset required to bring engagement to life across all touchpoints. Most importantly, they will also answer any question that you may have!

 Aoife Murphy, Executive Strategy Director from Boys and Girls, will curate the session, probing debate on the question 'Can Brand Experience really build brand? 
Jim Geraghty, Senior Brand Manager at Heineken Ireland will share his experiences of developing the Birra Moretti ‘Shared Table’ campaign. Tanya Townsend, Senior Sponsorship and Brand Activation Leader at Three Ireland will bring to life the approach to the ‘City Stages’ platform, whilst Jo Harringtom, Head of Marketing Solutions & Growth at Live Nation will share insights on how these platforms work in the context of the Live Music experience.
Join us on the evening of Wednesday 24th May for what promises to be an insightful discussion with these marketing leaders, kindly hosted by Dentsu and sponsored by Allied Global Marketing. 

Why not arrange to meet colleagues and clients at the event and enjoy a drink at one of Haddington Road’s many pubs and bars? We’d love to see you there!

VENUE: Dentsu, Two Haddington Buildings, 20-38 Haddington Road, Dublin 4, D04 HE94

TIME: 4.30PM Registration & Refreshments. Speakers from 5.00pm - 6.00pm

TICKETS: Members  €30 Non Members €60

P.O Box 58, Bray, Co.Wicklow.
Tel : 01 276 1995
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