The Pursuit of Happiness

The Inspirational Power of Purpose & Happiness is a key driving force of change for modern consumers & marketeers alike.  

On the 9th March 2017, the Marketing Society and Guy Van Liemt, from the prestigious Erasmus University Rotterdam, will explore the power of happiness, its economic and emotional impact and how it can be utilised and measured by marketeers. Guy will also examine the massive influence the concept of Purpose is having on marketing and business strategy alike.  

In the first part of his key note Guy will talk about the concept of happiness. What is happiness, are there different kinds of happiness and can you actually measure happiness? And, what is the relationship between happiness and marketing: can happiness be a marketing tool or is it no more than just a marketing tool?

The second important topic in his key note, related to happiness, marketing and business strategy, will be the concept of purpose. More and more organizations are (re)discovering the inspirational power of purpose – a higher purpose, the meaning of things, making an impact and making a difference. How important is this, what roles are there and what are good examples? Is a higher purpose only relevant for start-ups or is it also applicable to incumbents? And, what is the relevance of purpose to other stakeholders: to customers, to employees, to shareholders, to society?               

Is purpose a sustainable value driver for organizations that operate in an increasingly complex world? Is purpose about exclusivity or inclusiveness? And where do values & principles, organisational culture, the concept of engagement, leadership and legacy come in? And last but not least, what role has marketing in all this? Can marketing and brand building be a more life and world improving force?

About Guy van Liemt

Guy is a thought leader on the transformation of businesses both inside out and outside in. He is a marketing, branding and communications expert, who has added the topics happiness and purpose. His energetic and sometimes emotional talks inspire people and organizations to think again about what is true for their business in the long run and what is true for themselves. His key notes are often labelled as inspirational and mind stretching for business leaders.

Guy received his masters in business economics at the Erasmus University Rotterdam. He was an active member of his student fraternity and a national board member with the international student organization AIESEC. Towards the end of his studies Guy did international internships with Shell in Cape Town, South Africa and with Unilever in Sydney, Australia. For his thesis he met with Prof. Michael Porter in Boston at the Harvard Business School, and with Prof. C.K. Prahalad in Ann Arbor at the University of Michigan. His thesis was nominated three times and resulted in an article published in the Holland Management Review.

Guy started his professional career in 1993 as an assistant brand manager at Unilever but soon he switched to Procter & Gamble. After several marketing management positions at P&G, Guy was appointed Business Team Leader for one of the four brand business teams for the Benelux. In 2000, after six exciting years at P&G, Guy left to explore his career as an entrepreneur. He was cofounder and marketing director of an online mutual fund start-up, and co-owner and managing partner of a branding and communications group of companies. In 2007, Guy started his own company, which operates within the triangle marketing, purpose and happiness. His own purpose is twofold: to contribute to a greater happiness for a greater number of people and to lift marketing and brand building to be a more life and world improving force. 

In 2013, Guy joined the Erasmus Happiness Economics Research Organization (EHERO), part of the Erasmus School of Economics at the Erasmus University in Rotterdam, of which he is the executive director. Guy divides his time between EHERO, training and lecturing in marketing, branding and communications, key notes speeches on marketing, purpose & happiness, organizing inspirational marketing workshops and consulting on marketing and branding topics. He is a member of the Dutch Board of the Registered Marketers (RM), and member of the Grand Jury of the Dutch Marketing Awards in which he chairs the Internal Branding Company of the Year Award. In 2017 his textbook on marketing communications, relevant for both university students and practitioners, will be published; a project he worked on for the past 5 years. Other publications include articles in various books and magazines.

The talk will be followed by a panel discussion and audience questions lead by Kay McCarthy MCCP – full details to follow. 

Registration: 7.30 am, tea/coffee & pastries will be served
Speakers from: 7.45am -10am

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