The Pursuit of Happiness
The inspirational power of Purpose & Happiness is a key driving force of change for modern consumers & marketeers alike.
On the 9th March 2017, the Marketing Society and Guy Van Liemt, from the prestigious Erasmus University Rotterdam, will explore the power of happiness, its economic and emotional impact and how it can be utilised and measured by marketeers. Guy will also examine the massive influence the concept of Purpose is having on marketing and business strategy alike.
The talk will be followed by a panel discussion and audience questions lead by Kay McCarthy MCCP – full details to follow.