Client & Agency - Evolution or Revolution?

The future of marketing is coming into sharp focus in 2018 as the industry continues to change at pace.  A big question on our minds at The Marketing Society of Ireland is the future dynamic of the client / agency relationship.  As the traditional model of inter-dependence pushes and pulls, will agencies and clients come out the other side as friends or foes?  Is evolution or revolution the next step?

We are bringing together three of the brightest minds in Ireland's Marketing industry to give their perspectives.

Paul Dervan: Senior Director of Brand Strategy at Indeed.

Patrick Hickey: CEO of Rothco and Rothco Group

Una Herlihy: Agency Search Consultant.